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Continuing the trend of mainstream media integrating user-generated content into its programming, CBS has launched EyeMobile for iPhone, allowing its users to submit photos and videos to the company’s citizen journalism site: While several cable networks have launched similar efforts – CNN with iReport and FoxNews with uReport – CBS is the first of the “big three” broadcast networks to get into the game.

Why blog this? Embracing citizen journalism rather than scoffing at it, the US networks are welcoming content from their audience. Cynically, one might suggest it is an easy way of getting immediate content (think of the images which came from the 7/7 tube bomb attacks, mostly from the man on the street in the first few moments, rather than journalists).