Skip navigation

Tag Archives: mtv

A new partnership between MySpace and MTV Networks might have content owners changing their tune – and actually encouraging people to upload all the content they want.

Utilising new technology called auditude, content providers can potentially identify their material on Myspace without any user tagging or similar, and serve ads to monetise the embedded video.

via [RWW]

Advertisements

MTV have launched http://backchannel.mtv.com for popular ‘reality’ series The Hills.

A chat room opens for each episode during its airing, at which time registered users can post comments and chat with each other in real time as the transmission progresses, as well as ‘voting’ on other users comments to gain points, taking it from simple instant messenger to a gaming model.

Why blog this? There have been a number of research projects in the past which show that many people are active online at the same time as watching television, either sitting with a laptop, interacting with a mobile device, or just multitasking with a desktop machine in the front-room or near a telly. By creating an official channel where active discussion of the content can take place amongst a number of users, rather than just one-to-one conversations via IM, MTV have an engaged and actively commenting user base which they can listen to, even take part in. Adding a game style element adds a competative edge which will drive users to interact further.

Update: Contagious have written a piece on Backchannel going into more detail on the service.