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Google’s YouTube has begun testing a dramatic departure in content and advertising, adding 15 50-minute TV episodes from Star Trek, Beverly Hills 90210, and MacGyver and with prominent new ads. The videos include pre-roll and post-roll advertising, as well as mid-roll ads during the content.

“As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows,” Google said.

Why blog this? It is clear that Google need to explore the possibilities of monetisation for the increasing amount of full-length content which networks and producers are putting online. For commercial entities, this is another great step forwards to help reach a wider audience with relative ease, and lower cost to distribution.