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Tag Archives: Advertising

Google announced recently that YouTube will now allow video publishers, no matter who they are, to bid for sponsored placement for their videos on the site. The program will be based on Adsense technology and is essentially just that – paid search results for user published videos.

YouTube Sponsored Videos is our new advertising program that enables all video creators — from the everyday user to a Fortune 500 advertiser — to reach people who are interested in their content, products, or services, with relevant videos


Television viewers may soon be unable to avoid adverts during their favourite shows as ITV develops plans for “pop-up” commercials.

ITV are developing automated ‘overlays’ which could be inserted into television programming during the show, rather than waiting for advert breaks.

Why blog this? The fact that I could only find this posted on This is London makes me wary of the validity of the story, and its context, it may well be that the technology is being developed for less nefarious reasons (it mentions videos on the ITV website, rather than any broadcast materials), but in any case, an interesting concept. If they reach the same level of hate as popup advertising in the digital world, I will not be surprised – but will be surprised if they’re implemented as such. I shall investigate more!

Seth Macfarlane, creator of cult hit Family Guy, has teamed up with Google Adsense to create ‘Seth MacFarlane’s Cavalcade of Cartoon Comedy‘, a number of shortform animated clips served through the Google Adsense delivery platform. Rather than serving a Google Ad, the content posted on supporting sites is a short cartoon, such as the one featured here, along with a pre-roll advert from the current sponsor, who are currently Burger King.

Why blog this? Whilst the primary delivery is through Google, many Family Guy/MacFarlane fans are linking to, or posting the videos on their own blogs – leading to the question, is this a cartoon with an advert at the start, or an advert with a cartoon at the end? In any case, when users are actively embedding advertising sponsored content in their own spaces, not to mention those advertisers who make revenue share from the placements, this is a very interesting new step for funded content.