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Further to our couple of recent posts on simultaneous backchannel activity, a new Ofcom report provides data to support that almost three quarters of internet users do so whilst watching television.

Why blog this? The combined use of interactive tools and broadcast content is so prevelant, any justification for closer interaction with your audience is hardly needed. Your audience IS online, and are interacting, just perhaps not with your content. There has always been a real opportunity here anecdotally, but here are some figures to back it up.

via [Big Picture]

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