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Why blog this? If you haven’t already read Clay‘s book, or listened to any of his talks, turn off your internets, and ask me for a copy of Here Comes Everybody. I’m a bit of a Shirky fan, but it is entirely merited as many of his thoughts are entirely on the money with regards to internet culture – across economics, collaboration, society, community and just generally most things which fall under the new models of interaction we struggle with recently. This video, although short, is an interesting piece on the divide between ‘quality’ and the polished nature of certain content online. If things are ‘too’ right, they’re generally not interacted with, or touched – but why. Is this an uncanny valley phenomenon in brand interaction?

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