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Television viewers may soon be unable to avoid adverts during their favourite shows as ITV develops plans for “pop-up” commercials.

ITV are developing automated ‘overlays’ which could be inserted into television programming during the show, rather than waiting for advert breaks.

Why blog this? The fact that I could only find this posted on This is London makes me wary of the validity of the story, and its context, it may well be that the technology is being developed for less nefarious reasons (it mentions videos on the ITV website, rather than any broadcast materials), but in any case, an interesting concept. If they reach the same level of hate as popup advertising in the digital world, I will not be surprised – but will be surprised if they’re implemented as such. I shall investigate more!


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  1. […] inline ads are springing up, and broadcasters and content distributors are eager to try them out. ITV is already discussing the user of inset advertising using technology which allows adverts to be placed on surfaces within content, which can of course […]

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