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Seth Macfarlane, creator of cult hit Family Guy, has teamed up with Google Adsense to create ‘Seth MacFarlane’s Cavalcade of Cartoon Comedy‘, a number of shortform animated clips served through the Google Adsense delivery platform. Rather than serving a Google Ad, the content posted on supporting sites is a short cartoon, such as the one featured here, along with a pre-roll advert from the current sponsor, who are currently Burger King.

Why blog this? Whilst the primary delivery is through Google, many Family Guy/MacFarlane fans are linking to, or posting the videos on their own blogs – leading to the question, is this a cartoon with an advert at the start, or an advert with a cartoon at the end? In any case, when users are actively embedding advertising sponsored content in their own spaces, not to mention those advertisers who make revenue share from the placements, this is a very interesting new step for funded content.

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