Google announced recently that YouTube will now allow video publishers, no matter who they are, to bid for sponsored placement for their videos on the site. The program will be based on Adsense technology and is essentially just that – paid search results for user published videos.
YouTube Sponsored Videos is our new advertising program that enables all video creators — from the everyday user to a Fortune 500 advertiser — to reach people who are interested in their content, products, or services, with relevant videos
Read the full article here, but YouTube are offering $100,000 for an upload which is half decent.
If you’re an Onion fan, you’ll know what to expect here.
You can’t have failed to miss the Youtube Live event which is taking place today. If you read even one single tech blog, or use Youtube, you’ll have seen the chatter everywhere.
Celebrities, Web celebs and major artists, including the mad scientists from the Mythbusters crew, will.i.am, Lisa Nova, Michael Buckley, and Joe Satriani will be joining the celebrations, and YouTube will be offering three live streams direct from its Live channel.
Why blog this? Youtube moving into live streaming is an additional string to the monetisation bow, something they’ve yet struggled to really find models beyond simple adserving and partnership deals. It also puts Youtube into the broadcaster space, allowing them to compete with a wider range of other services. It will be interesting to see the next steps they take to push this service with commercial partners.
Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. It was rather puzzling, I thought. Could it be that there are YouTube videos on any topic? My curiosity was piqued, and I decided to run a little experiment.
Read the full article from RWW
Why blog this? Youtube is already arguably the second largest search engine, and usage behaviours for younger audiences seem to support this in their method of seeking information through visual and video means, rather than textual forms. Whilst youtube is predominatly ‘entertainment’ content, it is only a matter of time before it becomes a far richer video based resource, and with improvements towards ‘hyperlinking’ together videos, it isn’t unacheivable to think that video based content browsing is to become the norm. For content production companies, this is of course good news, but with changing consumption methods, scripting and approach to content needs to be considered from a digital perspective. Just putting clips from television online isn’t the answer.
You’ll need to see this at Youtube for it to work fully.
Google’s YouTube has begun testing a dramatic departure in content and advertising, adding 15 50-minute TV episodes from Star Trek, Beverly Hills 90210, and MacGyver and with prominent new ads. The videos include pre-roll and post-roll advertising, as well as mid-roll ads during the content.
“As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows,” Google said.
Why blog this? It is clear that Google need to explore the possibilities of monetisation for the increasing amount of full-length content which networks and producers are putting online. For commercial entities, this is another great step forwards to help reach a wider audience with relative ease, and lower cost to distribution.
Youtube are to enforce UK specific guidelines to deal with videos “showing weapons with the aim of intimidation” being banned from the site, just days after new global guidelines to outlaw content that “directly incites violence”. The UK only decision has been in light of recent postings glorifying violence, made all the more poignant in relation to incidents such as the murder of 11-year-old Rhys Jones.
Why blog this? Google, the owners of Youtube, have had to move from being purely a service provider to making editorial judgments on the content which their users post. Can you have a truly neutral platform to ever post content?
Dan Calladine’s excellent blog digital examples points to Youtube reflecting the UK’s habits in playing catchup with their TV content using online services, similar to the US focused results we discussed from Lifehacker’s poll last week.
Why blog this? X-Factor and Strictly Come Dancing are 14 out of the top 20 clips in a recent search. Further evidence of the non-linear approach many viewers are now taking to their content consumption habits.