Ashley Highfield was the king of new media at the BBC. Now, in his first interview since joining Microsoft, he tells Ian Burrell of his plans to make MSN the home of online television
Nintendo have announced that it plans to deliver video-on-demand to internet-enabled owners of the Wii gaming console. The service will commence in Japan in spring but the Telegraph reports that it could be rolled out globally by the end of the year.
Why blog this? As increasing numbers of connected hardware devices enter the living room instead of being relegated to the bedroom, the opportunities for VOD and richer interactive content increase.
Google announced recently that YouTube will now allow video publishers, no matter who they are, to bid for sponsored placement for their videos on the site. The program will be based on Adsense technology and is essentially just that – paid search results for user published videos.
YouTube Sponsored Videos is our new advertising program that enables all video creators — from the everyday user to a Fortune 500 advertiser — to reach people who are interested in their content, products, or services, with relevant videos
Read the full article here, but YouTube are offering $100,000 for an upload which is half decent.
If you’re an Onion fan, you’ll know what to expect here.
You can’t have failed to miss the Youtube Live event which is taking place today. If you read even one single tech blog, or use Youtube, you’ll have seen the chatter everywhere.
Celebrities, Web celebs and major artists, including the mad scientists from the Mythbusters crew, will.i.am, Lisa Nova, Michael Buckley, and Joe Satriani will be joining the celebrations, and YouTube will be offering three live streams direct from its Live channel.
Why blog this? Youtube moving into live streaming is an additional string to the monetisation bow, something they’ve yet struggled to really find models beyond simple adserving and partnership deals. It also puts Youtube into the broadcaster space, allowing them to compete with a wider range of other services. It will be interesting to see the next steps they take to push this service with commercial partners.
Further to our couple of recent posts on simultaneous backchannel activity, a new Ofcom report provides data to support that almost three quarters of internet users do so whilst watching television.
Why blog this? The combined use of interactive tools and broadcast content is so prevelant, any justification for closer interaction with your audience is hardly needed. Your audience IS online, and are interacting, just perhaps not with your content. There has always been a real opportunity here anecdotally, but here are some figures to back it up.
via [Big Picture]
Spotted over someone’s shoulder this morning in the Metro on the train to work, and followed up on the news.bbc.co.uk site, BBC are to start simulcasting their main channels online.
BBC One and BBC Two will be streamed live – just as BBC Three, BBC Four, CBBC, CBeebies and BBC News are already broadcast on their channel websites.
Director of BBC vision Jana Bennett said this “completes our commitment” to make channels available online.
The streaming will launch on November 27.